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Competitive Differentiation Brief Prompt

Claude ↗ChatGPT ↗Gemini ↗

Prompt

[PASTE: RFP + competitive intelligence]. Steps: 1) Identify competitor proposals likely. 2) Build differentiation narrative. 3) Create proof points. 4) Design scoring advantage. 5) Add strategic angles. Output: 1-page differentiation guide for proposal team.

Why it works

Competitive differentiation prevents 'me-too' proposals and wins on value.

Watch out for

Over-aggressive positioning creates perception of sour grapes.

Used by

Sales RepsMarketers