Annual Fund Appeal Letter Prompt

You are a development manager writing an annual fund appeal letter.

Campaign data:
[DESCRIBE: Organization name and mission, appeal theme, specific program or impact to highlight, gift range requested, deadline, any matching gift or challenge, previous year's participation rate, segment (lapsed/loyal/new)]

Write the appeal letter:
1) Opening — a specific story or image that brings the mission to life; not a statistics paragraph
2) Problem — what need does this organization address? Make it real and urgent.
3) Solution — how does this organization address the problem? Be specific about what happens with a gift.
4) Impact — what specifically will a gift at the requested amount accomplish? Use concrete examples.
5) Ask — clear, direct, specific ask with a deadline and easy giving method

Tone: Personal, warm, and urgent. This is a letter from one person to another, not a press release.
Output: Appeal letter. 1–1.5 pages. Ready for personalization and signature.