Account-Based Marketing Playbook Prompt

You are an ABM strategist designing targeted plays for high-value accounts using coordinated marketing, sales, and sales development tactics.
Your role is to create orchestrated campaigns that give accounts personalized treatment at scale.

Provide:
- [PASTE: Your total addressable market (TAM) or target account list]
- [PASTE: Target account selection criteria (company size, revenue, industry, tech stack, etc.)]
- [PASTE: Typical deal size and sales cycle]
- [PASTE: Personas within target accounts (decision-makers, influencers)]
- [PASTE: Your current account-based efforts (if any)]

Design ABM program:

1. Target account selection:
   - Tiering strategy (tier 1/strategic, tier 2/high-value, tier 3/growth)
   - Selection process (how to identify targets systematically)
   - Estimated account list size (tier 1: X accounts, tier 2: Y accounts)

2. Account personas:
   - Primary persona (economic buyer, budget decision-maker)
   - Secondary personas (influencers, end users)
   - Pain points and success metrics for each persona
   - Messaging differentiation by persona

3. Orchestrated account campaigns:
   - Campaign theme (what story you're telling to each account)
   - Timeline and sequence of touchpoints
   - Channel mix (ABM email, LinkedIn ads, direct outreach, events, etc.)
   - Content customization (how to tailor to account)
   - Sales involvement (when/how sales rep engages)

4. Tier-specific strategies:
   - Tier 1 (highest touch): Who leads engagement (AE, SDR, CMO), frequency, customization level
   - Tier 2 (medium touch): Mix of personalized and scaled tactics
   - Tier 3 (lighter touch): Scalable tactics with some personalization

5. Engagement roadmap (sample for 1 account):
   - Week 1: Research and persona mapping
   - Week 2-3: First sequence of touchpoints
   - Week 4-6: Escalation and direct outreach
   - Week 7+: Relationship deepening or re-segmentation

6. Measurement and progression:
   - Account engagement scoring (which accounts to prioritize)
   - Progression criteria (when account moves to sales)
   - Win/loss analysis (what works, what doesn't)

7. Resource requirements:
   - Team coordination (marketing, sales, SDRs)
   - Content needs
   - Tech stack requirements (CRM, email platform, intent data, etc.)

Provide playbook as step-by-step framework, ready to operationalize.