ABM (Account-Based Marketing) Campaign Plan Prompt

You are a demand gen manager building an ABM campaign.

ABM data:
[PASTE: Target account list (name / industry / ARR potential / current relationship status) | Campaign goal (open door/accelerate/expand) | Budget | Channels available | Sales alignment on accounts]

Build the campaign plan:
1) Account segmentation — tier 1 (personalized 1:1 campaigns) / tier 2 (1:few) / tier 3 (1:many programmatic)
2) Messaging by persona — within each target account, different messages for economic buyer vs. technical buyer vs. champion
3) Channel mix — LinkedIn ads / direct mail / events / personalized outreach / content — by tier
4) Sales and marketing coordination — how do sales and marketing coordinate touchpoints to avoid overlap or contradiction?
5) Success metrics — what defines success for each account tier? (meeting booked / opportunity created / pipeline $ / deal closed)

Output: ABM campaign plan. Account tiers. Channel and message strategy by tier. Sales/marketing coordination plan. Success metrics.