The Trade Desk

The Trade Desk is the largest independent demand-side platform (DSP) for programmatic advertising - enabling agencies and brands to buy digital advertising inventory across connected TV, display, video, audio, and native programmatically. AI capabilities include Kokai AI that optimizes campaign performance in real time across channels, ML audience prediction that identifies the highest-value impressions for each campaign objective, AI-powered frequency management that balances reach and exposure across channels, intelligent bidding that adjusts CPMs dynamically based on predicted conversion probability, Unified ID 2.0 identity infrastructure that enables cross-channel audience targeting in a privacy-preserving way, and AI-driven measurement that attributes conversions across the full programmatic media mix.

The Trade Desk is an established programmatic advertising platform that has integrated AI Kokai campaign optimization, ML audience prediction, and intelligent bidding into the leading independent DSP product.