Metadata.io
AI-powered B2B paid media automation platform that autonomously optimizes LinkedIn and Facebook ad campaigns.
What it does
Metadata.io is an AI-native B2B paid media automation platform that autonomously manages LinkedIn and Facebook advertising campaigns - running thousands of audience, creative, and bid experiments simultaneously and reallocating budget toward what works in real time. Unlike traditional ad management where marketers manually A/B test campaigns, Metadata's AI runs continuous multi-variable experiments across audience segments, targeting parameters, ad creative, and landing pages - learning what drives pipeline and optimizing toward revenue outcomes rather than vanity metrics. Metadata also provides a B2B data layer that enriches audiences with firmographic data for more precise targeting, and integrates with CRM and MAP tools to track ad-influenced pipeline and revenue.
Why AI-NATIVE
Metadata.io is AI-native - autonomous multi-variable experimentation, real-time budget reallocation toward pipeline outcomes, and continuous campaign optimization are the core product architecture.
Best for
Mid-market B2B marketing teams use Metadata.io to run demand generation advertising programs that optimize for pipeline rather than clicks - AI managing the experimentation and optimization that would require a large paid media team to do manually.
Enterprise demand generation teams use Metadata.io to scale B2B advertising efficiency - AI continuously optimizing spend allocation across audiences and creative while the team focuses on strategy and messaging.
Limitations
Metadata's AI optimization improves as it runs experiments — organizations with small ad budgets (under $10,000/month) do not generate enough data for the AI to optimize effectively.
Metadata.io optimizes LinkedIn and Facebook/Instagram advertising — organizations running significant spend on Google, display, or CTV need separate management for those channels.
Metadata.io's pricing is a percentage of ad spend managed — as campaigns scale, the platform fee becomes a meaningful line item on top of media costs that needs to be justified by efficiency gains.
Alternatives by segment
| If you need… | Consider instead |
|---|---|
| ABM platform with advertising | Terminus |
| ABM with account intelligence | 6sense |
| Full paid media management | Demandbase |
Metadata.io does not publish standard pricing. Platform fee is typically a percentage of managed ad spend plus base platform fee. Mid-market contracts typically start around $30,000 - $60,000 annually. Enterprise pricing negotiated.
