11x (Alice)
AI sales development rep (Alice) that autonomously prospects, personalizes outreach, and books meetings.
What it does
11x is an AI-native sales development platform built around Alice, an autonomous AI sales development representative that handles the full SDR workflow - researching target accounts, identifying the right contacts, personalizing outreach emails and LinkedIn messages, following up on replies, qualifying interest, and booking meetings on the sales team's calendar. Alice operates continuously - running personalized outreach sequences 24/7 without the ramp time, attrition, and variability of human SDR teams. 11x positions Alice not as an assistant to human SDRs but as a replacement - a digital worker that scales outbound prospecting capacity without proportionally scaling headcount.
Why AI-NATIVE
11x is AI-native - autonomous end-to-end SDR execution, including research, personalization, outreach, reply handling, qualification, and meeting booking, is the core product architecture.
Best for
Mid-market sales organizations use 11x to scale outbound capacity without proportionally scaling headcount - Alice running personalized prospecting programs across target accounts while human AEs focus on qualified opportunities.
Enterprise revenue teams use 11x to augment human SDR capacity - Alice handling high-volume top-of-funnel prospecting at scale while human SDRs focus on strategic accounts requiring more nuanced engagement.
Limitations
Alice's personalization works well for accounts with rich digital footprints — companies with limited online presence, unusual business models, or niche industries may receive lower-quality outreach that harms conversion rates.
High-volume AI outreach from shared sending infrastructure carries inherent email deliverability risk — organizations must actively manage sender reputation and comply with CAN-SPAM and GDPR requirements.
Autonomous SDRs can book meetings that human SDRs would filter out — organizations using 11x should define clear qualification criteria to ensure Alice only books meetings that meet minimum fit thresholds.
Alternatives by segment
11x does not publish standard pricing. Enterprise contracts based on meeting volume targets. Contracts typically start around $50,000 - $120,000 annually. Performance-based pricing models available.
