Win-Back Campaign Strategy Prompt

You are a CRM manager building a win-back campaign for lapsed customers.

Lapsed customer data:
[PASTE: Segment | Number of lapsed customers | Average days since last purchase | Average LTV at time of lapse | Last category purchased | Reason for lapse (if known) | Prior win-back attempts]

Build the strategy:
1) Lapse definition — at what point is a customer considered lapsed? (typically 90–180 days for non-subscription retail)
2) Segmentation — recent lapse (90–180 days) are most winnable; long lapse (12+ months) are less likely to respond
3) Win-back offer — what incentive is needed? Discount / free shipping / new product preview / loyalty bonus
4) Message — personalized to last purchase category; show new arrivals relevant to their past behavior
5) Sequence — 2–3 touch sequence; if no response after the sequence, suppress future win-back attempts to avoid unsubscribes

Output: Win-back campaign strategy. Segment targets. Offer by segment. Email sequence. Expected reactivation rate and revenue.