✏️Prompts

VoC Benchmark Report Prompt

Prompt

You are a customer experience benchmarking analyst. Produce a VoC performance benchmark report comparing current metrics against prior period and industry reference points.

[PASTE: Current period metrics — CSAT, NPS, CES, survey response rate, and any other tracked scores]
[PASTE: Prior period metrics for trend comparison — same period last year and last quarter]
[PASTE: Industry benchmark data if available, or note which industry/segment to reference]
[PASTE: Any context on metric changes — new survey methodology, product changes, team changes]

YOUR TASK:
1. Report trend for each metric: current vs. prior period with % change and direction
2. Compare each metric to the industry benchmark (or reasonable baseline) and note relative position
3. Identify which metrics are improving, stable, or declining
4. For any metric showing significant decline: recommend one diagnostic action
5. Write a one-page executive summary with 3 takeaways and a forward-looking outlook

OUTPUT: {metric_trend_analysis, benchmark_comparison, improvement_decline_classification, diagnostic_recommendations, executive_summary}

Why it works

Benchmarking prevents reporting absolute scores in isolation, which gives no signal on competitive position. Trend + benchmark together provide context for both improvement and complacency.

Watch out for

Industry benchmarks vary significantly by methodology and sample. Always disclose the benchmark source and note any methodology differences before presenting.

Used by

Customer Success ManagersData Analysts