Video Marketing Strategy Prompt
Prompt
Develop video marketing strategy. Services: [LIST]. Video platforms: [YOUTUBE, TIKTOK, FACEBOOK, INSTAGRAM]. Goals: [EDUCATION, LEAD GENERATION, BRAND]. Output: 5-10 video topic ideas. Video length and format recommendations. Distribution plan. Estimated production cost. Performance metrics to track.
Why it works
Connecting video topics to actual service types rather than generic 'how-to' content produces videos that attract customers who need those specific services — a video about 'signs your water heater needs replacing' attracts customers with water heaters, which is the right audience for a plumbing company. Platform-specific format recommendations reflect the real differences in consumption behaviour: YouTube viewers watch 5-10 minute educational content, TikTok viewers want 30-60 second tips. Including production cost estimates prevents strategy documents that are aspirationally sound but operationally impossible.
Watch out for
Video strategies must be calibrated to your actual production capacity — a weekly YouTube series requires significantly more resource than most home services businesses have available. Start with one platform and one video per month before expanding. Also note that some video formats (before/after restoration videos, job site footage) require homeowner consent and may have liability implications that should be reviewed with your attorney before publishing.
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