Seasonal Marketing Campaign Brief Prompt
Prompt
You are a marketing director writing the creative brief for a seasonal marketing campaign. Campaign data: [DESCRIBE: Season, campaign objective (awareness/traffic/conversion/retention), target audience, key products to feature, budget, channels, campaign duration, any creative direction or constraints] Write the brief: 1) Campaign objective — specific, measurable goal (e.g., generate $X revenue during the campaign period / acquire X new customers) 2) Target audience — who are we speaking to? Demographics, psychographics, and shopping behavior 3) Key message — the one thing the customer should take away from this campaign; not a list of features 4) Products to feature — hero products and any category breadth to demonstrate 5) Call to action — what do we want the customer to do? Shop now / explore the collection / visit the store Output: Campaign brief. Objective and success metrics. Audience definition. Key message. Creative direction notes.
Why it works
Forcing a single key message rather than a list of features prevents the brief from becoming a kitchen sink that confuses creative teams. Defining the CTA explicitly ensures alignment between campaign goal and creative execution from the start. Writing this as a brief rather than a campaign plan means it can be handed directly to an agency or internal creative team.
Watch out for
The AI will write a structurally sound brief but the key message and audience insight need to come from real customer knowledge. A brief built on AI-generated audience assumptions rather than actual customer data will produce generic creative.
Used by
MarketersContent Creators