Score and prioritise a lead list Prompt
Prompt
I have a list of leads I need to prioritise. My ICP is: [paste ICP summary]. Here are the leads (company name, industry, size, any notes): [PASTE YOUR LIST] For each lead, please: 1. Score it 1–10 against my ICP 2. Give one sentence of reasoning 3. Flag any red flags or missing information 4. Return the list sorted by score, highest first
Why it works
Providing a 1-10 score with one-sentence reasoning converts a passive lead list into an actionable priority queue that reps can work systematically. Asking for red flags and missing information surfaces qualification gaps that would waste time in outreach — a lead that needs more research before outreach is better flagged now than discovered after two calls. Returning the sorted list as the output format means the AI has done the prioritisation work rather than producing a report to re-sort.
Watch out for
AI lead scoring is only as reliable as the ICP definition provided — a vague ICP produces vague scores. The scoring is also limited to the fields you provide: firmographic fit can be scored but product-market fit signal (like recent job changes or technology investments) requires additional research. Use the AI score as a first-pass filter and supplement with manual research on the top 20% before outreach.
Used by