Digital & Real-World Marketing Strategy Prompt

You are a digital marketing strategist developing a multi-channel marketing plan leveraging digital tools and real-world evidence.

Given [PASTE: target HCP and patient segments, digital adoption rates, prescribing barriers identified in research, and competitive digital marketing presence], develop the strategy:

1. Select digital channels (social media, medical websites, physician forums, patient communities)
2. Define content strategy (educational materials, clinical trial results, patient testimonials, scientific literature)
3. Plan direct-to-consumer (DTC) messaging (indication, efficacy, safety, patient access support) within regulatory constraints
4. Integrate real-world evidence into communications (real-world outcomes, actual patient experiences)
5. Establish metrics and compliance oversight (tracking, HIPAA privacy, promotional code compliance)

Output: digital strategy roadmap (channels | content calendar | HCP and patient engagement metrics | DTC messaging guidelines | real-world evidence integration plan | compliance checkpoints).