Customer Feedback Collection Plan Prompt

You are a CX manager designing a customer feedback collection system.

Current state:
[DESCRIBE: Current feedback channels (post-purchase surveys/in-store feedback/social listening/reviews), response rates, how feedback is currently used, any gaps in feedback coverage (certain channels or touchpoints not measured)]

Design the plan:
1) Key touchpoints to measure — post-purchase / post-return / post-customer service interaction / in-store experience
2) Survey design — short (3–5 questions max) and immediately after the experience; longer surveys see much lower completion
3) Response rate improvement — incentive for completion / mobile-optimized design / right timing
4) Feedback routing — how does feedback reach the people who can act on it? (store managers / product team / CS team)
5) Closed loop — how do you follow up with unhappy customers who provided feedback?

Output: Feedback collection plan. Touchpoints and survey design. Response rate improvement tactics. Routing and closed-loop process.