AI Brand Visual Style Guide Prompt
Prompt
Define a visual style guide for AI image generation. Brand: [describe] Existing colors: [hex codes or descriptions] Visual styles I admire: [name 2-3 references] Where images will be used: [website / social / ads] Always include: [people / nature / abstract / product] Always avoid: [stock photo look / certain colors / faces / text] Please create: 1. A base style string to append to all prompts 2. Color palette guidance 3. Lighting and mood direction 4. Composition rules 5. 3 sample full prompts for common use cases
Why it works
Building a visual style guide as a structured document ensures anyone on the team can generate on-brand images without tribal knowledge. The composition rules and lighting direction sections move beyond colour and mood to the structural elements that make a visual suite feel cohesive. The three sample prompts give the team working templates rather than just principles.
Watch out for
AI image generation tools interpret the same style guidance differently, and consistency can drift over a session. Test the style guide with at least 20 generations before treating it as finalised — you'll discover which elements hold up and which need more specific language.
Used by
DesignersMarketersContent Creators