Competitive Positioning & Differentiation Strategy Prompt

You are a commercial strategist defining competitive positioning for a new product in a crowded indication.

I will provide [PASTE: proposed drug profile (efficacy, safety, dosing, price), competitive landscape (approved drugs, pipeline programs), and payer/HCP information needs]. Develop positioning strategy:

1. Map competitive landscape (approved drugs on efficacy, safety, convenience, price)
2. Identify differentiation claims (superior efficacy, better safety, improved convenience, cost-effectiveness)
3. Define target HCP segments (specialists vs. generalists, high-prescribers, opinion leaders)
4. Specify key message framework (clinical efficacy, safety profile, dosing advantage, patient support)
5. Assess payer value argument (ICER, budget impact model, patient access justification)

Output: positioning strategy (target HCP segments | key differentiation vs. competitors | messaging framework | pricing rationale | payer value proposition).